November 29, 2021
Consider interventions that change individuals
Like media as cause of violence, media could…
persuade: influence people’s beliefs about ethnic groups (including their own) and the relationship between them.
coordinate: influence people’s perception of social norms dictating what is appropriate to say/do to other ethnic gorups (alter perceived social costs and consequences of behavior)
What kinds of media interventions do you think would be most effective at reducing ethnic prejudice? Violence?
Why are these media interventions potentially effective?
Entertaining narratives likely to be effective at…
changing social norms
Can a soap opera improve inter-ethnic trust and cooperation in the wake of major ethnic violence?
beliefs: violence a result of psychological need for security, belonging, group status, as well as lack of independent thought and dissent, insufficient inter-group interactions
norms: positive portrayal of inter-ethnic cooperation, expression of dissent (against in-group)
Paluck randomly assigned different communities to gather and listen to New Dawn or another soap opera about health and HIV.
Using surveys, field observation, measures…
Did changing norms translate to action?
At end of study, groups were given the stereo. Asked to decide how to share the stereo and supply the batteries.
Paluck (2010) ran a similar experiment in Democratic Republic of the Congo:
“Treatment”/Discussion group showed:
Media received in context:
Narratives work well
What about contact with real people in the outgroup?