October 19, 2018
Convincing people of:
Media conveys information to people that changes behavior:
the assignment of meaning and interpretations to events and social conditions in ways that are designed to mobilize supporters, win new supporters, and demobilize opponents
Governments, political parties, organizations, individuals
Frames about violence
Frames that contribute to violence
frames that identify a problem and attribute blame to individuals, groups, or structural factors
frames that give solutions to the "problem" and the identification of strategies, tactics, and targets for political action or violence
Note: usually corresponds with the cause or blame assigned in diagnostic frame
frames that give a call to action or a particular reason for individuals to take action
Note: emphasizes why individuals in the audience need to do something about the problem